Hi, I'm Julianne -or Jules, if we're friends...
Most bios feel like résumés in blazers. Bullet points, milestones, third-person humble-brags. Let’s skip that and imagine we’re chatting at the club with a glass of rosé.
I fell in love with golf at twelve — tiny visor, oversized clubs, and a competitive streak I likely got from my dad. I played through high school in Las Vegas before wandering into Hollywood, where I built a career as an actress. Between scripts, red carpets, and craft services, one obsession followed me everywhere: clothes that actually felt like me — feminine, strong, and built to move.
In 2023, I launched FIAGREEN in Los Angeles with one vision: sporting fashion that blends luxury with play. Think quiet-luxury golf staples you’ll wear on the course, to brunch, or that special event with the one you love. We obsess over fabrics (Bluesign® Certified), details (gold hardware, subtle tailoring), and creating pieces that work with your life, not against it.
Today, FIAGREEN partners with elite country clubs, resorts, and women in 25+ states who trust us to dress them for both their game and their personal style. I built this brand for myself and the women I love most — women who want to feel radiant, strong, effortless, and never settle for anything less than high quality.
So if you’re here, welcome. Grab a glass, grab a club, and pick a piece that makes you feel like the main character in your own story.
Truly glad you’re here,
Julianne Arrieta
Our Culture at FG
From our Los Angeles-based headquarters, we cultivate a culture of expert craftsmanship, innovation, and creativity across our development, sales, and operations teams. Our dedicated team is made up of specialists from diverse backgrounds, each bringing a unique skill set to our ever-evolving collections—designed to go beyond apparel.
Driven by passion, determination, and a shared commitment to excellence, we take pride in creating with purpose and leaving a
lasting, positive impact on the world.
Our Commitment
As a women-owned brand, we embrace a distinctive approach rooted in collaboration, inclusivity and community. We thoughtfully design each piece with women’s unique needs in mind, prioritizing fit, premium
fabrication and empowering designs that inspire confidence. Our commitment is to truly understand and cater to the diverse preferences of our female audience, ensuring they look and feel their best—both on and off the course.